Consultancy, guidance and practical support for venues, venue marketing teams, producers, writers, production companies and touring productions across the UK and Australia.
Alongside producing and touring our own productions, RED Entertainment provides consultancy, advice and practical support across both sides of the relationship between venues and touring productions — from programming, marketing and settlement through to production management, touring logistics, contracts and commercial strategy.
Whether you need an experienced outside perspective, guidance on industry best practice, help getting a new production off the ground or support improving how your venue operates, RED can provide one-off consultancy, project support, mentoring or ongoing management.
Support for theatres looking to strengthen programming, commercial operations, touring relationships and internal processes.
Programming advice · venue positioning · deal structures · producer relationships · settlements · technical processes · staffing · best-practice reviews.
Practical support to improve how touring productions are launched, marketed and managed throughout the sales cycle.
Campaign planning · on-sale strategy · CRM and email · asset approvals · paid digital · PR · reporting · clearer producer communication.
Additional expertise across planning, touring, budgets, contracts, staffing, production management, marketing, logistics, box office and settlements.
We can take on one defined area or work as an experienced extension of your team.
Guidance for turning a show, script or creative concept into a viable theatrical production.
Commercial viability · production budgets · venue economics · royalties · staffing · industry rates · approaching programmers · avoiding first-time mistakes.
For UK or international producers who need a commercially and logistically sensible British tour.
We can independently assess a proposed tour before commitments are made.
Practical support for British productions entering the Australian market.
From answering “Could this work in Australia?” through to delivery.
Programming strategy, commercial programming, show assessment, venue suitability, audience positioning, ticket pricing, performance schedules, hire-versus-percentage arrangements, guarantees, splits, routing and market gaps.
Independent advice for venues choosing productions and producers choosing venues.
Review programming, contracting, marketing, box office, settlements, technical advancing, front-of-house coordination, internal handovers, venue packs, incoming-company processes and post-show reporting.
Practical improvements aligned with wider industry expectations.
Production and technical management, advancing, schedules, riders, venue liaison, crewing, equipment, supplier sourcing, load-ins and load-outs, risk identification, staffing and adapting productions for touring.
Tour routing, flights, rail, accommodation, ground transport, freight, itineraries, company schedules, venue access, get-ins, get-outs, driver scheduling, supplier coordination and contingency planning across the UK and Australia.
Production, touring and venue budgets; forecasting; break-even analysis; cash flow; theatrical settlements; box office reconciliation; royalties; commissions; contra analysis; reporting and cost-control reviews.
Sales reporting and analysis, ticket pricing, fees, levies, discounting, dynamic-pricing, market comparisons and reporting systems that turn real data into useful decisions.
Campaign planning, venue coordination, launches, timelines, artwork and assets, social media, paid digital, email, audience targeting, PR, sales monitoring, venue packs and repeatable best-practice workflows.
Customised internal systems for venue, production and tour management; centralised show information; automated workflows; settlement and marketing processes; contract tracking; staffing systems; templates and SOPs.
Venue, producer, promoter, artist, creative and freelance agreements; touring terms; fee benchmarking; common provisions; negotiation support; commercially significant clauses and contracting procedures.
Formal legal advice is referred to an appropriate solicitor where required.
Staffing structures, recruitment, freelance and performer engagement, industry rates, working schedules, legal breaks and hours, onboarding, documentation and contracts, reporting, payroll information, touring communication and production hierarchies.
Improve communications between marketing, programming and box office teams; establish asset approvals, campaign timelines, local audience development, sales analysis and repeatable processes for incoming shows.
Mentoring and advice for people entering production, developing a first show, moving into venue management, starting or expanding a theatre company, touring for the first time or facing an unfamiliar industry problem.
A particular question, problem, review or experienced second opinion.
Practical guidance for new producers, writers, venue teams or people entering the industry.
RED takes responsibility for a defined element of a production, venue project or tour.
Regular access to our team as an extension of your own organisation.
Programming, production, marketing, touring, logistics, financial or operational management delivered on your behalf.
RED Entertainment is actively involved in programming, producing, touring, marketing, contracting, budgeting, creatively and technically delivery, and settling theatrical productions. Our advice is based on what actually happens from concept to what actually happens inside a venue when that production arrives.
From helping a new writer turn an idea into a production, to reviewing a venue’s internal processes, building a UK tour or supporting a British production across Australia, our approach is straightforward:
You might be managing a venue, developing your first production, planning a UK tour, considering Australia, or looking for experienced help with budgets, settlements, contracts, staffing, marketing, systems or touring logistics.
There does not need to be a major consultancy project. Sometimes you simply need someone who knows what normally happens, what good practice looks like and what to ask next.